What I'm bout.
I was born and raised in Lucknow, UP. Growing up, most of the time I spent on my computer, my parents repeatedly told me to get off the computer and go outside. There’s not a ton to do here, but there's a ton to eat, and the food is definitely something you'll love!
Currently, I’m a Product Designer at IG Group↗, part of the CRO team in the UK division. I work across multiple IG products, focusing on increasing conversions and enhancing user experience. Previously, I was a Product Designer at Rentomojo↗, designing e-commerce experiences, and at Truly, where we built a Scope 3 carbon accounting platform (SaaS). Before that, I gained hands-on experience through multiple internships while pursuing my Bachelor's degree in Design.
I thrive on designing impactful, purpose-driven experiences and enjoy collaborating with diverse teams of talented individuals.I always get excited for impactful, purposeful work with a diverse team of talented people.
Phone
+91 70525 22177
Skills
End-to-end product design
User research
User experience design
Product strategy
Framer & Webflow development
Branding, visual identity design
Experience
May 2024 – Present
Product Designer
At IG, I am part of the Global CRO team, dedicated to improving user conversion rates by designing and optimizing user-centric interfaces.
Designed a Volume-Based Rebates (VBR) dashboard for UK Professional Traders, enabling insights into trades and earned rebates — adopted by 65% in the first month.
Conducted 50+ A/B tests and data analyses across UK, APAC, Emerging Markets, and ME, driving a 35% uplift in conversion metrics with significant long-term impact.
Led the redesign of the mass market onboarding flow to engage a new generation of users and boost acquisition.
Collaborated with the UK design team to revamp the IG website, delivering a cohesive experience across global markets.
June 2022 – April 2024
Product Designer
Consumer facing experiences at Rentomojo for android, iOS & responsive web.
Revamping the mweb app to increase traffic and improve the user experience, catering to 450k users.
Took charge of redesigning and implementing a new design strategy for the RnM Delivery app, resulting in a 30% reduction in the learning curve for product deliveries.
Led the integration of the Experience store page across the Rentomojo website and mobile web (mweb), resulting in over 13k+ additional store visits within 90 days (Bangalore).
Enhanced the internal Admin dashboard and RnM inventory apps, optimising them for efficiency and productivity.
Contributed to the implementation of "Login with CRED" to reduce KYC time.
Jan 2022 - June 2022
Truly - Zurich, Switzerland
Product Designer
At Truly, I focused on crafting the interface and experience of the platform, starting from product research to devising solutions and implementing them in a clean, accessible visual experience.
Conceptualised and developed a complete product design (Web Dashboard) for a Scope 3 carbon accounting platform.
Developed a comprehensive Figma Design System and brand design guidelines.
Led a focused design sprint and conducted rapid prototyping to implement novel concepts.
August 2021 – September 2021
Graphics Designer
Crafting visual designs, posters, and artwork while collaborating seamlessly with the design team, stakeholders, product owners, and developers within an agile environment.
When I'm not immersed in the realm of tasks and deadlines
Tools
Figma
Design
Slack
Communication
Framer
Website development
Notion
Documentation
Linear
Creating & managing tasks
Zoom
Meetings